Now, however, you need to take the next step, which is to sell the product. You have your referral url and account with your Clickbank / JVZoo / Amazon seller, etc.
So how can you start making money? We shall see there are several different options and each has different advantages and is more or less suitable for different types of products. However, one of the most common and popular methods is to create a landing page and then use it as your main "tool" for increasing sales.
What is a landing page?
Landing pages are also known as sales pages or squeeze pages. Their role is important in providing you with a single point from which to convert your visitors into buyers, as opposed to an ecommerce store as it is not a "shop". Rather, it is a page of text or images that advertise a single product. In the meantime, the text will be completely “sell” geared with the sole aim of converting visitors and making the product sound great. This is interrupted by the "Buy Now" buttons that contain your referral link.
Over time, you will optimize and add to your landing
page, and this will enable you to create something that is optimized for your
sales opportunity. Ultimately, you have a single goal that is the best way to
turn visitors into buyers. Then you can focus your marketing efforts on getting
people to that landing page. The idea of using a landing page is to "sell"
to your customers, or in other words to warm up your visitors so that by the
time they come across the actual product being advertised they already know
what to expect and also tend to having some specific tropes that set them apart
from more general web design.
Design tropes of landing Page
For example, a landing page generally does not contain any other 'chrome'. Chrome refers to things like frames and menus that break the immersion but give the user more control over their experience. While on most websites you want your visitors to travel and view different pages, the goal of a landing page is to keep them right where they are. So there are no menus, no ads, no links - there is only text and images. The only link that can remove someone from your landing page is the "Buy Now" button. You can of course leave the site by clicking back or closing the tab, but even that often results in a pop-up asking if you really want to leave!
Slim and slim design
Another common trope for the design of landing pages is include, thin and slim. The idea is that visitors will be delighted with your text as soon as they land on your page and have to gradually scroll through the site from here. The reason for this type of design is that it is most effective at immersing your visitors in your text and getting them to buy. they spend more time and effort learning more about your product.
The theory is that they want to click "Buy" at the end because otherwise they feel like they have wasted their time. Even narrow text is extremely legible because it splits and avoids, and our eyes naturally want to jump to the next line at the end of an unfinished sentence.
Finally, the narrow design of a website also means that your audience will increasingly move away from the top of the page, making it difficult to exit on mobile devices depending on the browser they are using.
Colors can make a difference. Usually, the color scheme of a landing page is mostly red or orange. The reason for this is that this color has been shown to make us more impulsive. Red has been shown to make people more impulsive and increase their heart rate; As a result, your audience will be much more inclined to click buy and keep reading the site. On the other hand, blue can symbolize trust and honesty.
Where should you place your "Buy Now" button? Do you think it doesn't matter The rule is pretty strict: the Buy Now button should not only be intertwined across the site, but also at the very bottom and all the way to the right. This is called the "end point" because it is the last point your eyes reach while reading the page. It is important to place your button this way as it means that after reading all of your sell patterns, it will land right on the buy button instead of having to track it or read it backwards. If you look at online landing pages you should find plenty of examples and if you mimic that style you are good to go.
Creating a Landing Page
The most important part of a landing page is actually the text, but we won't get into that here because good writing is a common skill that applies to different aspects of your partner. Marketing strategy. We'll get to that later ...
For now, let's focus on how to create the landing page that you want to sell from. The good news is that by their nature, landing pages are easy to create. There are no fancy menus, animations or layouts, just a long, narrow tower of text and images.
The fastest and easiest way to create a landing page is to use a landing page builder like LeadPages or ClickFunnels.
With LeadPages or Clickfunnels you can create a landing page in no time at all. Everything is drag-and-drop functionality and no coding is required. If you have a WordPress site, you can do it easily via a number of plugins specially designed for digital marketers.
The idea of a landing page is that everything is set up so that you get the most sales possible. That means everything from the text, the layout, the graphics to the price. You're unlikely to get it right first. Unless you are a very experienced internet marketer, you may need to improve your skills a little.
Fortunately, there is a perfect way to do this and that is with a process called "split testing". Here you publish two slightly different versions of the same website with just a little tweak. From there, you can see which is doing the best and which is generating the most sales. After you've received enough traffic to get a reasonably safe conclusion, either stick with or abandon this sales-based shift. This is effectively a natural choice and will allow you to develop your website to the point where it is 100% optimized to sell your product to your audience.
The types of changes and adjustments you can experiment with vary, but include changes to text, headings, color schemes, and more. You can automate this with various WordPress plugins, one of the best is Optimizely and Visual Website Optimizer.
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